Polk Forecasts U.S. New Vehicle Market to Reach 15.3 Million Sales in 2013


The U.S. auto market has rebounded from the low figures of the 2009 pre-bailout crisis in spectacular fashion. It’s a trend that is not going to fade away any time soon: after Edmunds.com, automotive analyst firm Polk also predicts that new car sales will continue to rise in the States.

For 2013, Polk forecasts new vehicle registrations in the U.S. to increase by 6.6 percent over 2012 to 15.3 million units, helped by the improving state of the economy and the manufacturers’ increasing capacity in their local plants.

Key to this increase will be the drastic increase of new and redesigned vehicles. For the year that has just begun, automakers plan 43 new vehicle launches, which represents an impressive 50 percent increase compared to 2012, and no less than 60 redesigns.

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